The Folk

The Folk @thefolkca is an apparel/lifestyle brand that is based out of… yep, you guessed it Norfolk County! Started in May 2020, the beginning of the pandemic, as many businesses were. The folk has three founders - Eric, Ashley and Drew. Norfolk County has often been referred to as ‘the Folk’ by many of its residents. Eric would often refer to it as ‘the Folk’ too when heading home from school after term. He had created merch items previously and thought it was the coolest thing when he would see other people walking around sporting his designs. Eventually, Ashley and Drew came to him with the idea of starting a clothing brand and they all thought it was a perfect fit! The residents of Norfolk County are often very proud of where they are from and having a brand that represents their hometown area is a concept that people love to jump on. The Folk has a generic main line that has “The Folk” branded apparel, but their lineup doesn’t stop there. In addition they have other line ups...