Where Country Charm Meets Cocktail Hour: The Story Behind The Hitchin’ Post

 

For Rebecca Latour and her partner Ben, The Hitchin’ Post is more than just a mobile bar. It is the result of an idea that sat in the back of Rebecca’s mind for years, a lot of hard work, plenty of learning along the way, and a shared desire to create something of their own.

Today, the couple are the co-owners of The Hitchin’ Post, a fully converted horse-trailer-turned-mobile-bar that brings a unique country-inspired cocktail experience directly to weddings, birthdays, corporate events, private parties and celebrations across the region.

Their tagline, “Where Country Charm Meets Cocktail Hour,” perfectly captures what they have created.

But the story behind the business started long before the trailer ever hit the road.

Rebecca grew up working in her grandmother’s bakery. From a young age, she knew she wanted to eventually own a business of her own.

For years, she assumed that business would be a bakery. She even remembers taking an entrepreneurship class in high school and loving every minute of it.

Her career eventually took her into hospitality. She started working in kitchens before moving into serving and bartending, where she developed a passion for front-of-house service, mixology and, most importantly, connecting with people.

“I love connecting with people, hearing their stories and watching people come together,” Rebecca explains. “When a room fills with laughter, that’s why I do it.”

The idea for a mobile bar had actually been mentioned years earlier.

While Rebecca was working in kitchens, there was an old horse trailer sitting out back. Her dad would joke that they should turn it into a mobile bar, suggesting Rebecca get her Smart Serve and run it.

At the time, it was simply an idea.

Eventually, however, Rebecca realized that the concept brought together so many of the things she already loved about hospitality.

Ben, who also has a business background, played an important role in helping turn that idea into reality. Where Rebecca had a “someday” idea, Ben helped turn it into a “we’re doing this.”

The name The Hitchin’ Post was actually decided long before Rebecca seriously considered buying a trailer.

The original concept immediately brought to mind the Old West—cowboys riding into town, tying their horses to the hitching post outside the saloon and heading inside.

The name felt like the perfect connection between the horse trailer and the country-inspired atmosphere they wanted to create.

Then, in 2025, things started moving quickly.

On March 21, Rebecca and Ben picked up their first horse trailer after Ben found one on Facebook Marketplace.

But once they got started, they realized that trailer wasn’t quite right for the vision they had in mind.

Then came trailer number two.

On June 4, 2025, the couple drove four hours to pick up another trailer. This one would become The Hitchin’ Post.

From there, the transformation began.

Turning an old horse trailer into a functioning mobile bar proved to be a much bigger undertaking than simply installing a counter and stocking some drinks.

Rebecca and Ben had to navigate business registration, business planning, health codes, regulations, inspections and all of the practical requirements that come with operating a mobile food and beverage business.

Even after they had their plans figured out, they would sometimes discover that something needed to change to satisfy health inspection requirements.

That meant going back to the drawing board.

For Ben, that often meant modifying parts of the build that had already been completed.

And then there were the unexpected challenges.

The fridge broke the second time they used the trailer. By that point, the build had taken long enough that the warranty had already expired, meaning they had to replace it themselves.

Those are the kinds of behind-the-scenes challenges that customers rarely see—but they are a major part of building a business from the ground up.

Despite the setbacks, the couple continued to build, change and improve The Hitchin’ Post.

Today, the trailer represents a significant amount of work from both of them.

Ben contributed much of the craftsmanship that went into the physical build, while Rebecca brought her hospitality experience and vision to the operation.

One of the greatest compliments they receive is when someone looks at the trailer and immediately recognizes how much care went into it.

“There is so much of both of us in it,” Rebecca says.

For Rebecca, the appeal of The Hitchin’ Post has never simply been about owning a bar.

It is about being part of people’s special moments.

The business allows Rebecca and Ben to bring their hospitality experience directly to the people they serve—whether that is a wedding, birthday, baby shower, corporate event or private celebration.

They aren’t just showing up with a trailer. They are becoming part of an event that people may have spent months or even years planning.

That is what makes the business so meaningful to them.

Like many new business owners, Rebecca and Ben quickly learned that entrepreneurship comes with a constant feeling that there is always something else to do.

There is always something to improve, learn, prepare or plan.

One of the biggest lessons they’ve learned is to appreciate the small wins.

A major booking is exciting, but so is receiving a great review.

So is someone complimenting the trailer.

So is receiving an inquiry.

So is having a previous customer refer them to someone else.

Those moments might seem small, but they are signs that the business is moving in the right direction.

Passing their health inspection was another major milestone—particularly because of everything that went into designing and building the trailer to meet the requirements.

For Rebecca and Ben, there is also something special about simply seeing the idea they once talked about actually exist in front of them.

One of the biggest challenges they’ve faced hasn’t necessarily been getting opportunities—it has been learning which opportunities are actually right for The Hitchin’ Post.

When a business is new, it can be tempting to say yes to everything.

You want exposure. You want people to know your name. You want to get the business moving.

But Rebecca and Ben have learned that not every event or opportunity is necessarily the right fit.

Pricing has also been a learning curve.

An event isn’t simply the number of hours spent serving guests. There is preparation, supplies, travel, setup, teardown and countless hours of work that happen before and after the event.

Balancing all of that while maintaining other jobs has added another challenge.

There are times when it feels like they are always working.

But watching The Hitchin’ Post grow makes the effort worthwhile.

Rebecca and Ben have ambitions that go far beyond their original trailer.

Their long-term goal is to turn The Hitchin’ Post into a full operation, eventually having multiple mobile bars and a team of staff.

The dream is to have The Hitchin’ Post working at multiple events and locations at the same time.

But as the business grows, they don’t want to lose what made them fall in love with the idea in the first place.

They want to build something bigger than the two of them while maintaining the personality, care and experience that has become part of The Hitchin’ Post.

What started as a conversation about an old horse trailer has grown into a real business, built piece by piece by two people willing to take an idea and figure it out along the way.

For Rebecca, the entrepreneurial dream may not have turned into the bakery she once imagined.

Instead, it became something uniquely her own.

A little country charm, a cocktail or two, and a mobile bar built around bringing people together.

That is The Hitchin’ Post.