Meet Leah Ruscinski, Founder of Bloomday

 

Sometimes, the best businesses are built by combining the things you have always loved. For Leah Ruscinski, founder of Bloomday, that meant bringing together her passion for storytelling, art, photography, and understanding people to create a marketing agency that helps businesses grow through creativity and connection.

Based in Grimsby, Ontario, and serving businesses across Hamilton, Niagara, and the Greater Toronto Area, Bloomday is a marketing agency specializing in social media management, content creation, email marketing, branding, and custom web design. With a focus on organic growth, thoughtful strategy, and simplicity, Leah helps businesses communicate who they are and what makes them unique.

But like many entrepreneurs, her journey started with a simple idea and a willingness to see where it could lead.

Growing up, Leah was always drawn to writing stories, creating art, and taking photographs. Alongside those creative interests, she developed a curiosity about people and what motivates their thoughts, decisions, and behaviours.

As she got older, she discovered marketing and realized it offered a way to bring all those interests together.

After studying Business Communications and gaining experience in other marketing roles, Leah began freelancing in the fall of 2022. Her first projects involved social media management and content creation for local Hamilton businesses, including a music studio and a music school.

As she connected with more people, word spread, and new opportunities began to emerge. She expanded into different industries, continued developing her skills, and gradually built the foundation for what would become Bloomday.

In March 2023, she officially brought the business together under the Bloomday name.

Her vision was to create an agency that combined creativity with strategy while helping businesses grow in an authentic, sustainable way.

“I blend strategy and creativity to craft thoughtful, human-centred marketing that connects and converts,” Leah explains.

Every business name has a story, and Bloomday’s is a particularly fitting one.

Leah had always liked the word “bloom” because of its connection to growth—a concept that naturally aligns with marketing and helping businesses develop.

The name itself came together during a road trip to Vermont for a ski trip with her two older brothers, who are also creatives. While driving, the group came up with the name “Bloomday.” Although they hadn’t completely committed to it, something happened later that day that helped Leah feel they were on the right track.

When they stopped in Montreal for dinner, they happened to park beside an art gallery with the word “Bloom” in its name.

For Leah, that coincidence felt like a sign.

As someone who believes in signs, the moment helped reinforce the idea, and Bloomday became the name behind her growing business.

It’s a story that reflects the personality behind the brand: creative, thoughtful, and open to seeing where an idea might lead.

Entrepreneurship wasn’t an unfamiliar concept to Leah. Both of her older brothers are self-employed, one working in music and the other in film and videography. Watching them build their own careers showed her that working for yourself was a realistic possibility.

Her parents also encouraged her to find something she genuinely loved and turn it into a career.

While Leah always liked the idea of being her own boss, she didn’t feel the need to map out every step of her future. Instead, she focused on what mattered most to her: doing creative work, helping people, and having the flexibility to build her own schedule.

Those priorities eventually led her toward entrepreneurship.

What began as freelance work has grown into an agency serving clients across multiple industries, with services tailored to each business’s needs. Bloomday officially took shape in 2023, and Leah has continued to develop the business through new relationships, expanding skills, and a willingness to take on new challenges.

One thing that sets Bloomday apart is its flexible approach to working with clients.

Rather than forcing every business into the same package or process, Leah customizes her services around what each client actually needs.

For some clients, that might mean managing a LinkedIn account remotely or planning email promotions and newsletters. For others, it could involve quarterly content shoots, where Leah and her team collaborate in person to capture photographs and videos that can be used across marketing channels.

Bloomday doesn’t limit itself to one particular industry, either.

Over the course of her journey, Leah has worked with businesses and organizations in food and beverage, veterinary care, dentistry, non-profits, and property management. She has also collaborated with creative agencies supporting companies in industries such as nuclear and machinery.

For Leah, that variety is part of the appeal.

Every business has its own story, audience, and goals. By taking the time to understand those differences, Bloomday can help clients develop marketing that feels authentic to their brand rather than relying on a one-size-fits-all approach.

Ultimately, it’s about helping businesses communicate more effectively and connect with the people they want to reach.

Although building a business can be rewarding, Leah is open about the challenges that come with putting yourself out there as an entrepreneur.

One of the biggest has been imposter syndrome—the feeling of questioning whether you’re experienced enough, capable enough, or ready to take the next step.

At times, Leah has found herself doubting her abilities because of her age or level of experience. There’s also the uncertainty that comes with investing significant time and money into a business without knowing exactly how things will turn out.

And then there’s the reality of working independently.

Spending long hours working from home can sometimes feel isolating, especially when you’re responsible for managing the many moving parts of your own business.

To combat that, Leah has made an effort to get out of the house, work from coffee shops, attend content shoots, and connect with other freelancers and business owners. Those conversations have helped her feel more connected to a broader entrepreneurial community.

She’s also learned to approach setbacks differently.

“No one truly knows what they’re doing. Everyone feels imposter syndrome. And everything happens for a reason,” Leah shares.

She’s come to recognize that when a client leaves or an opportunity doesn’t work out, it doesn’t necessarily mean something has gone wrong. Sometimes, it simply creates room for something new.

That perspective has helped her navigate the uncertainty of entrepreneurship without allowing every setback to define her progress.

Despite the challenges, Bloomday has reached several important milestones.

In January 2025, Leah hired her first employee/contractor, marking a significant step forward for the business. Beyond helping with the workload, bringing someone else onto the team has also made entrepreneurship feel less solitary.

More recently, Leah has reached her highest-revenue months of the business so far in 2026—a milestone that reflects the continued development of Bloomday and the work she’s put into building it.

For a business that began with freelance projects for a few local clients, these achievements represent meaningful progress.

They also serve as a reminder that growth doesn’t always happen overnight. Sometimes, it’s the result of consistently showing up, learning along the way, and continuing to build even when the outcome isn’t guaranteed.

Today, Bloomday continues to serve businesses throughout Hamilton, Niagara, and the Greater Toronto Area, with Leah also beginning to explore opportunities in Montreal.

With her contractor based in the city and a shared appreciation for its creative atmosphere, Montreal represents an exciting possibility for the agency’s next chapter.

As the business continues to grow, Leah’s approach remains rooted in the same principles that inspired her from the beginning: creativity, simplicity, organic growth, and meaningful connections.

Her journey is a reminder that entrepreneurship doesn’t always begin with a perfectly defined plan. Sometimes, it starts by following your interests, building relationships, and being willing to learn as you go.

For Leah, what began as a way to combine her creative passions has become an opportunity to help other businesses tell their stories—and to continue building a story of her own.

Learn more about Bloomday: Businesses interested in working with Leah can explore Bloomday’s marketing services and connect with the agency to discuss a customized approach to their marketing needs. Check out her website at www.bloomday.ca